Privacy & Cookie Policy

Privacy Notice

Here at Pearson Hydraulics, we are committed to protecting and respecting the privacy of your personal data. This privacy notice explains how your data is collected, used, transferred and disclosed by us. It applies to data collected when you use our website and when you interact with us through social media, email, or phone, or when you participate in our competitions or events. It covers:

The personal data we collect
How we collect your data
How we use your data
Marketing preferences, adverts and cookies
Links to other websites and third parties
How we share your data
Your rights
Changes to this privacy notice
How to contact us

Who is Pearson Hydraulics Ltd

Pearson Hydraulics has been established for over 60 years and has grown from a small

counter trade business to one of the largest independent design and distribution hydraulic companies in the UK.

R&G Fluid Power Group (Hydraulics Division) Limited T/A Pearson Hydraulics at 2/3 Electric Avenue, Witham St Hughes, Lincoln, LN6 9BJ (collectively referred to as “Pearson Hydraulics”, “we”, “us” and “our” in this privacy notice) is the controller and responsible for your personal data collected through this website pearson-hyds.co.uk and related websites (the “websites”).

Our commitment to you

We have always taken the protection of your personal data seriously and will process your personal data fairly, lawfully and transparently. This privacy notice describes the personal data we are collecting about you and how it is used.

We will only collect and use your personal data for the following purposes, to:

fulfil your order(s)
give you a better shopping experience
help us to make our marketing more relevant to you and your interests
improve our services
meet our legal responsibilities

How we keep your data safe and secure

We have in place appropriate organisational safeguards and security measures that will protect your data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

The communication between your browser and our website uses a secure encrypted connection wherever your personal data is involved (https).

We require any third party who is contracted to process your personal data on our behalf to have security measures in place to protect your data and to treat such data in accordance with the law.

In the unfortunate event of a personal data breach, we will notify you and any applicable regulator when we are legally required to do so.

The personal data we collect

Personal data means any information about an individual from which that person can be identified. It does not include anonymised data, where the identity and identifying information has been removed.

The following groups of personal data are collected:

Identity Data includes information such as: first name, last name, title along with optional information such as middle initial/name, date of birth, tax/VAT number.
Contact Data includes information such as: email address, billing address, delivery address, location, country.
Transaction Data includes information such as: details of your purchases and the fulfilment of your orders (such as basket number, order number, subtotal, title, currency, discounts, shipping, number of items, product number, single item price, category, tax etc.); payments to and from you and details of other products and services you have obtained from us, correspondence or communications with you in respect of your orders.
Technical Data includes information such as: details of the device(s) you use to access our services, your internet protocol (IP) address, login data, your username and password for our websites which is encrypted, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform.
Profile Data includes information such as: purchases or orders made by you and preferences.
Usage Data includes information such as: how and when you use our website, how you moved around it, what you searched for; website performance statistics, traffic, location, weblogs etc.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website page or feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

How we collect your data

We may collect personal data about you in the following ways:

Direct interactions – you may give us your Identity, Contact, Transaction, Profile, and Marketing and Communications data (as described above) by filling in forms, entering information online or by corresponding with us by post, phone, email, telephone or otherwise. This includes personal data you provide, for example, when you:

Create an account or purchase products on our website.
Subscribe to our social media sites or create wish lists.
Enter a competition.
Contact us with an enquiry or to report a problem (by phone, email, social media, or messaging service).

Automated technologies or interactions – as you interact with our website, we may automatically collect the following types of data (all as described above): Technical Data about your equipment, Usage Data about your browsing actions and patterns, and Contact Data where tasks carried out via our website remain uncompleted, such as incomplete orders or abandoned shopping baskets. We collect this data by using cookies, server logs and other similar technologies.

Please see our About Cookies policy below for further details.

Third parties – we may receive personal data about you from various third parties, including:

Technical Data from third parties, including analytics providers such as Google. Please see further information in the section entitled ‘Marketing preferences, adverts and cookies.
Technical Data from affiliate networks through whom you have accessed our website.
Contact and Transaction Data from providers of technical, payment and delivery services.

How we use your data

The legal basis for processing your personal data

We will only collect and process your personal data where we have a legitimate and legal basis to do so. As a data controller, the legal basis for our collection and use of your personal data varies depending on the manner and purpose for which we collected it.

We will only collect personal data from you when:

we have your consent to do so, or
we need your personal data to perform a contract with you. For example, to process a payment from you, fulfil your order or provide customer support connected with an order, or
the processing is in our legitimate interests and not overridden by your rights, or
we have a legal obligation to collect or disclose personal data from you.

Uses made of your personal data

Your personal data is used by Pearson Hydraulics Ltd to support a small range of different activities. These are listed below together with the types of data used and the legal bases we rely on when processing them, including where appropriate, our legitimate interests. Please be aware that we may process your personal data using more than one lawful basis, depending on the specific activity involved.

When you visit any of our websites, and use your account to buy products and services, online or at one of our trade counters.
When you make an online purchase and check out as a guest (in which case we just collect transaction-based data).
When you create an account with us.
When you shop online, we capture information through cookies and similar technologies, you can manage these when you visit our site.
When you purchase a product in our trade counter or by phone but don’t have or use an account.
When you engage with us on social media.
When you contact us by any means with queries, complaints etc.
When you ask one of our staff members to email you information about a product or service.
When you enter prize draws or competitions.
When you choose to complete any surveys, we send you.
When you comment on or review our products and services.
Any individual may access personal data related to them, including opinions. So, if your comment or review includes information about the staff who provided that service, it may be passed on to them if requested.
When you fill in any forms. For example, if an accident happens in our trade counters, a staff member may collect your personal data.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. We may process personal data without your consent, in compliance with the above rules, where this is required or permitted by law.

You may request details of personal information which we hold about you under the Data Protection Act 1998. An admin fee may be payable. If you would like a copy of the information held on you, please write to 2/3 Electric Avenue, Witham St Hughes, Lincoln, LN6 9BJ or email accounts@pearson-hyds.co.uk

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

How long we keep your data for

We will keep your personal data for no longer than is absolutely necessary for the purpose(s) it was provided for and to meet our legal obligations. Further details of the periods for which we retain data are available per case on request from us.

Marketing preferences, adverts and cookies

Cookies

Just like almost all websites, our website uses small cookies to distinguish you from other users of our website and to keep track of your visits to us. They help us to provide you with the best experience when you browse through our website and they are also used to make improvements to our website. These cookies help us and our advertising networks to make advertising relevant to you and your interests.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Please do remember that if you decide to disable or refuse cookies it should be noted that some parts of our website may become inaccessible or not function properly.

Online ads

We use online advertising to keep everyone aware of our latest products and prices and to help you find our products. Like many companies, we may target Pearson Hydraulics adverts to you when you use other websites and apps, based on your Contact, Technical, Usage and Profile Data. We do this using a variety of digital marketing networks and ad exchanges, and a range of advertising technologies such as pixels, ad tags, cookies, and mobile identifiers.

Our use of analytics and targeted advertising tools

We use a very small range of analytics and targeted advertising tools to display relevant website content on our website (as described above) to you to measure the effectiveness of the advertising provided. For example, we use tools such as Google Analytics to analyse Google's interest-based advertising data and/or third-party audience data to improve our marketing campaigns, marketing strategies and website content.

To opt out of targeted advertising you need to disable your ‘cookies’ in your browser settings (see our Cookie details).

How we share your data

We may disclose and share your personal data with the parties set out below:

to business partners, suppliers and sub-contractors that we use in connection with the running of our business for the purposes set out in the section above ‘How we use your data’, such as:

third party payment processing services (including Paypal) to process your payment to us. Pearson Hydraulics does not store your payment information. Your payment details are securely provided to the payment processing service you have selected, who are compliant with necessary regulations.
third party service providers and logistic providers that we engage to deliver goods you have ordered.
analytics and search engine providers that assist us in the improvement and optimisation of our website.

to any third party to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
to protect our customers and website from fraud and theft, we may share personal data that is required to make identity checks and personal data that we obtain from making identity checks (including data relating to your name and location), together with account information, with organisations (including law enforcement agencies), involved in fraud prevention and detection and credit risk reduction. Please note that these third parties may retain a record of the information that we provide to them for this purpose.
if we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or
to our professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

Your Rights

You have several rights under the data privacy legislation. This includes, under certain circumstances, the right to:

request access to your personal data
request correction of your personal data
request erasure of your personal data
request restriction of processing of your personal data
request the transfer of your personal data
object to processing of your personal data

Right to lodge a complaint

If you have any concerns or complaints regarding the way in which we process your data, please email us directly at accounts@pearson-hydrs.co.uk. If you feel that your data has not been handled correctly you have the right to lodge a complaint with the Information Commissioner’s Office.

You can contact them by calling 0303-123-1133 or online www.ico.org.uk/concerns

We would, however, always appreciate the chance to deal with your concerns before you approach the ICO, so please do contact us in the first instance.

Changes to this privacy notice

From time to time, we may change or update this privacy notice. If there are any significant changes, we will post updates on our website and at times send out notifications via email.

How to contact us

We welcome feedback and are happy to answer any questions you may have about your data.

Please send any questions, comments or requests for more information to please write to 2/3 Electric Avenue, Witham St Hughes, Lincoln, LN6 9BJ or email accounts@pearson-hyds.co.uk

This Privacy Notice was last updated on 10^th September 2024.

R&G Fluid Power Group (Hydraulics Division) Limited T/A Pearson Hydraulics.

Registered in England No: 00809034

VAT Reg No: GB128 2603 84

Cookies

Cookies are very small text files that contain really small amounts of information which allow our site to recognise your device and are downloaded to your device when you visit a website if you agree to the site doing so. Cookies are then sent back to the website on each subsequent visit, or to another website that recognises that cookie.

Cookies are useful because they allow a website to recognise a user’s device and are extremely widely used in order to either make websites, work more efficiently, let you navigate between pages, remember your preferences, and generally improve your user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.

Our site uses cookies to distinguish you from other users of Pearson Hydraulics. This helps us to provide you with a better experience when you browse our website and make improvements. Some of the cookies we use are "analytical" cookies. They allow us to recognise and count the number of visitors and to see how visitors move around the site when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Cookies do not contain confidential information such as your home address, telephone number or credit card details. We do not exchange cookies with any third-party websites.

Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies and download them onto your device when you log on to our site.

Change Browser Settings

If you don’t change your browser settings and continue to use our site, we will assume that you consent to us continuing to download cookies onto your device. Whether or not you allow us to download cookies is up to you, but if you choose to disable cookies by changing your Browser Settings, our website and its features may not necessarily work in the same way or produce the same personalised experience. If you delete all your cookies, you will have to update your preferences with us again. If you use a different device, computer profile or browser you will have to tell us your preferences again.

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